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Turnaround of Business Entity - Analysis of Industry structure

For Turnaround the first job is to understand the market and market share of the loss-making Business Entity. If the loss arises due to increase in sales of substitute products and/or services, the size of the market is to be determined considering the market size of substitute products along with market of own products of the loss-making business entity.

At macro level, analysis of the Industry Structure, to which the business entity belongs, is also required done the purpose of turnaround of loss making business entity Organised Business Analysis is done for the individual Business Entity and the same is done at micro level. The process for analysis of Business Structure is shown by the attached video.